If you are looking to reproduce your business logo on a sign, decal, business card or other real-world advertisement, you are inevitably going to deal with the digital domain at some point. The computer is an indispensable element of graphic design these days. Many people will be familiar with desktop publishing or Photoshop, but when it comes to preparing graphics for larger displays such as signs, there are a few industry-specific things that you need to be aware of.
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As Ace of Base sang in the early nineties, "I saw the sign, and it opened up my mind, I saw the sign." Fast-forward to now and the well known lyrics still apply to the roles and goals of business signage. That is, business signage should be seen, but also capture the imagination of potential customers and those who see it. But there's so more than just being seen to ensure your business signage is a success.
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