If your employees drive around in company vehicles, you may not have considered using the cars to advertise your company and your products and services. If you consider how many people must see your company cars every day when they are moving around on the roads, you will realise that this is an opportunity which may be too good to miss. Car wraps are custom-made vinyl decals which can be stuck onto the bodywork of a vehicle. Read on to discover some top tips which will help you to design the perfect car wrap.
Consider the font and the text
You will need to consider the font used. When it comes to fonts used on car wraps, it is always best to go with the most easily readable. While you may love an exotic script, you have got to ask yourself if it will be easy to read when it is stuck to the side of the vehicle which is travelling past at 25 mph. It is best to opt for fonts which are blocky and easy to read, such as Arial and DIN Alternate. When it comes to writing the text for your wrap, you need to keep it short and snappy so people can read it in a couple of seconds as the car passes by.
Consider the colour
The colours choose when designing wraps can have a big impact on the success of your advertising campaign. The first thing you will need to consider is the colour of the vehicle. Ideally, the colours used in the wrap will not be too similar to the colour of the bodywork, as this can lessen the visual impact of the wrap. It is a good idea to keep the colour scheme as simple as possible. For example, you may choose two or three colours which tie in with your branding. Limiting the number of colours can help you to make an impact without overwhelming the people looking at the car.
Consider the size
The size of the design is only limited by the size of the vehicle. Because the wrap can be applied to the entire vehicle, it is possible to apply the vinyl so it covers both side panels and the roof and bonnet of the vehicle. The larger the design, the easier it will be for people to see and read it.
If you would like further help and information, you should make contact with a local print company which specialises in the design and production of car wraps.