Designing Retail Signage: 5 Tips
A well-placed sign is important in the retail industry. As a store owner, you want to make sure that your customers can find what they're looking for with ease. You also want them to remember your store and come back again in the future. With some thought and creativity, you can achieve both goals by following these simple guidelines for retail signage design.
1) Make it big
Small signs will most likely get lost amongst other signs and storefronts. Signs should be as large as possible so they stand out and attract the attention of passing pedestrians and traffic.
2) Make it bright
The brighter your sign, the more attention it's sure to get. For example, think about the road signs that are so easy to see when you're in a car. Bright yellow and orange colour schemes are often used in commercial signage to make sure people notice a sign even when they are moving quickly — for instance, when they are driving by an exit or an entrance to a store.
3) Make it readable
This may seem like a no-brainer, but there are many examples of sigs that don't display their message very well. Make sure that your text is not too small, too thin, or too faint; otherwise, your customers could miss the content altogether. A sign maker will be able to advise you on the best font and text size for your sign.
4) Make sure it isn't obstructed
Once you've decided on your colour scheme, text size, and font choice, you can start thinking about how you'll display it. When designing your sign, you must take into account the location of your store, the amount of natural light available, and how it will be viewed from a distance. If you are close to a busy street or intersection, make sure that there are no trees or other objects, such as streetlamps, blocking the road between your store and the street. If you want customers to see your store from the sidewalk, consider putting up window signage that extends outward.
5) Make sure it is kept in good condition
Once you've put up signage for your business, don't forget about maintenance. Signs wear over time and need to be repainted and repaired before they become faded or damaged beyond repair.
If you would like more advice and information, you should make contact with a sign manufacturer today. A member of staff will be happy to help you.